Cookie Policy | PriceTank

This policy explains what cookies PriceTank uses and how to manage them. It complies with the UK Privacy and Electronic Communications Regulations (PECR) and ICO 2026 cookie guidance.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, remember your preferences, and provide information to site owners about how the site is being used.

What cookies does PriceTank use?

Cookie name	Type	Purpose	Duration
pricetank_consent	Strictly necessary	Stores your cookie consent preferences so we don't ask again on every visit	12 months
pricetank_session	Strictly necessary	Maintains your session as you navigate the site (e.g. remembers quote tool inputs)	Session (deleted when you close your browser)
_ga, _ga_*	Analytics (optional)	Google Analytics. Anonymised data on page views and site usage. We use this to understand how the site is being used and improve it. No personal data is shared with Google. IP addresses are anonymised.	2 years

We do not use advertising cookies, tracking pixels, or any cookies that share your data with third-party marketing platforms.

Strictly necessary cookies

Strictly necessary cookies are essential for the website to function. They do not require your consent under PECR and cannot be disabled. They do not store any personal data that could identify you as an individual.

Analytics cookies

We use Google Analytics to understand aggregate patterns in how the site is used. Which pages are most visited, how long people spend on them, and where visitors come from. This helps us improve the site. All data is anonymised before being sent to Google; IP addresses are truncated and we do not use any Google Analytics features that enable cross-site tracking or retargeting.

Analytics cookies are only placed if you click "Accept" on the cookie banner. If you click "Reject", no analytics cookies are set.

Managing your cookie preferences

You can change your cookie preferences at any time:

Cookie banner: shown on your first visit, presents "Accept all" and "Reject all" with equal prominence. Closing the banner without choosing does not constitute consent.
Cookie settings button: use the button below to reopen your preferences at any time.
Browser settings — all modern browsers let you block or delete cookies. Note that blocking strictly necessary cookies may prevent parts of the site from working correctly.

Third-party cookies from linked sites

When you click a link from PriceTank to a supplier's website, that supplier may set their own cookies on your device. These are not covered by this policy. Please refer to the relevant supplier's cookie policy for details.

Contact

If you have questions about our use of cookies: privacy@pricetank.co.uk